Communicating with people via email is an essential component of any winning marketing strategy. With that said, it is common for some people to unsubscribe from receiving messages from you. If you want to hold on to as many of your subscribers as possible, it would be an excellent idea to consider the following information.
Allow users to determine how frequent they receive emails from your medical email addresses. There are some who do not mind getting unlimited communications, but others would prefer to receive messages sporadically. You should add this option to the page where people sign up as well as the unsubscribe page. Some may think twice and stay if they realize they can make some adjustments.
Offer exclusive deals to people who receive emails from you. Sometimes people would rather not get messages in their inbox, but they cannot resist the idea of having special discounts available to them. If they know they will not have access to certain things by unsubscribing, it will make them stay. Use exclusivity as leverage when you are trying to retain subscribers; it works more than you think.
Asking for feedback and making changes can help immensely. When people are deciding to leave, ask them for a little feedback about their choice. Use this to retain other readers. For instance, if someone tells you that you talk about irrelevant information too much, reeling back and staying on top will stop others from walking away.
It can be frustrating to have people unsubscribe from the emails you have been sending to customers, but it is not the end of the world. Instead of throwing your hands up, consider this advice, make some changes and focus on retaining those who have not decided to leave as of yet.